I am truly the WORST at updating this work blog. My excuse to myself is that it’s because I’m working all the time, but of course what happens then is that I look up every three months with no earthly idea of what I’ve done in the meantime. I’ve promised this before but clearly it’s time to give my ingenious assistant Anna editorial powers – she’s the only person, including me, who tends to know what city I’m in at any given moment.
Right now though I’m returning home from Gothenburg, where we kicked off the Nostradamus project today. Initiated and run by the festival’s Head of Industry Cia Edström, Nostradamus will try to aggregate existing research in the changes currently affecting the film and TV industries. We will do interviews with people across the industry – they are our Nostradamuses (…Nostradami?) – follow debates, and analyze the talk on the town. We are not going to do any original research, we don’t have that kind of resources, although if we score big money of course we could hypothetically commission something we’ve identified as missing. The idea is instead to be a kind of curated gateway to the existing work, both on our website (which will be here) and in our seminars, like the one we had today. Also, every once in a while we may be able to release a sort of digest trying to point out the top issues likely to cross everyone’s desks in the next few years.
I’ve done the analysis, interviews and written the report as a Rundfunk Media consultant and we look likely to continue this relationship with the festival in the years to come. Which should count as one of best jobs ever, since it involves meeting and picking the brains of some of the brightest people in the industry. Speakers today included heavyweight analysts like Bengt Toll (senior adviser to the Festival), Jonathan Olsberg of Olsberg SPI and Michael Gubbins of Sampomedia. Jonathan Marlow of the wonderful SVOD service Fandor was a great panelist (and we film fans really need them on the European market!). Just as valuable were of course Jérôme Paillard of the Marché du Film at Cannes, Åsa Sjöberg of TV4, the audience researcher Jakob Bjuhr from Gothenburg University and Rikke Ennis of sales agency TrustNordisk. It was quite interesting to hear her talk about the way the conflicting forces in the market (as described by Lothar Mikos of the Erich Pommer Institute in an astute audience comment) affect a company like hers. They would like to experiment more, because they see the future of the distribtion windows will be different – but unfortunately trying that themselves completely undermines their current business.
Anyway, with a little luck the whole seminar was videoed and will pop up on the Nostradamus website; until then, do download our “year zero report” free of charge here. That’s also where in the weeks and months to come you can find extended versions of the report’s interviews, links to resources and news about the developments of the project.